The Magnolia at Georgetown Privacy Notice

 

Last Updated 9/25/24

 

Purpose and Reach | Information Collected | Cookies and Tracking Technologies | Third Parties | Your Rights Regarding Your Personal Data | Safeguarding Information | How Long Your Personal Data Will Be Retained | Changes to This Privacy Notice | Contact Us

 

Who We Are

 

Magnolia Georgetown LLC (“Magnolia,” “we,” “our,” or “us”) values your privacy and the protection of your Personal Data.  This Privacy Notice (“Notice”) explains how we collect, store, use, share, transfer, delete, and process information collected from or about you known as Personal Data (defined further below in this Notice).  

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Purpose and Reach of this Privacy Notice

 

This Notice describes the types of Personal Data that Magnolia may collect or process, how we may use and disclose that Personal Data, and how you may exercise any rights you may have regarding our processing of your Personal Data. 

 

This Notice applies to Personal Data collected or processed by us, or on our behalf, related to The Magnolia at Georgetown, which is located at 3001 NE Inner Loop, Georgetown, TX 78626 (the “Property”).  This includes data collected or processed:

  • Through online activities and services we offer (through websites, web surveys, newsletters, email, online messaging services/channels, and otherwise) (“Online Services”) related to our management and operation of the Property;
  • When we undertake certain services related to reviewing and executing rental applications, renewals, and extensions for current and prospective tenants, including conducting background screenings and income verification checks (such services, together with Online Services, are collectively, the “Rental Services”); and
  • Anywhere this Notice is posted or referenced.

 

Magnolia may provide you with a different privacy notice in certain specific situations, in which case that privacy notice or policy will apply to the Personal Data collected or processed in that specific situation, rather than this one.  If you provide us with Personal Data of anyone other than yourself (such as a family member), please note that you are responsible for complying with all applicable privacy and data protection laws prior to providing that information to Magnolia (including obtaining consent, if required). 

Please review this Notice carefully.  To the extent permitted by applicable law, by providing us your Personal Data or otherwise interacting with us, you are agreeing to this Notice. 


 

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Information Collected

 

What is Personal Data?

Personal Data” is any information—as electronically or otherwise recorded—that can be used to identify a person or that we can link to or associate with a specific individual. 

Personal Data may include information considered sensitive in some jurisdictions, such as financial account information, specific geolocation, social security number, driver’s license, state identification card, passport number, and other similar information.  Data that could be considered Sensitive Personal Data is highlighted with an asterisk (*) in the chart below.

We will process any Personal Data we collect in accordance with applicable law and as described in this Notice (unless, as explained above, a separate policy or notice governs). In some circumstances, if you do not provide us with your Personal Data, certain Rental Services may be unavailable to you. 

The below table is a high-level summary of the types of Personal Data we may collect from you. Following that high-level summary is additional detail and information on how we collect, process, and use Personal Data and the potential recipients of your Personal Data, now and in the preceding 12 months. Some jurisdictions require us to state the legal bases for processing your Personal Data, which are included below, but please note that not all jurisdictions may recognize all legal bases.   The types of Personal Data we collect and disclose depends on your relationship with Magnolia.  Not all of the categories listed in the following charts may apply to you.  If the nature of your relationship with Magnolia changes, additional categories of Personal Data may also apply.

 

 

 

Identity and contact information

Other personal information

Visual and audio information

Technical Information

Commercial and financial information

Professional and educational information

De-identified data

 

This may include name, email, phone number, etc.

This may include age, date of birth, etc.

This may include voicemails, etc.

This may include Internet Protocol (IP) address, browser, device type, etc.

This may include bank account information, tax identification number, etc. 

This may include job title or position, employer, etc.

Data for which your individual personal characteristics have been removed

Users of Online Services, Prospective and Current Tenants, and Senders of Inquiries

X

X*

X

X*

X*

X*

X

Personal Data that may be considered sensitive is noted with a “*”


 

 

Users of Online Services, Prospective and Current Tenants, and Senders of Inquiries 

We may process your Personal Data in relation to the Property when you: (1) engage or interact with us via the Online Services; (2) submit or execute a rental application; or (3) submit inquiries to us both online (e.g., via email) or offline (e.g., by written letters).

Examples of the types of data we process (Personal Data that may be considered sensitive is noted with a “*”)

Identity and contact information, such as: 

  • first and last name or unique pseudonym
  • email address 
  • current and former addresses 
  • phone number 

Other personal information, such as: 

  • age
  • date of birth 
  • social security number*
  • driver’s license number*
  • passport number*
  • images of your driver’s license, government issued ID, passport, or national ID card*

Visual and audio information, such as: 

  • voicemails

Technical Information, such as: 

  • Internet Protocol (IP) addresses (which may identify your general geographic location or company) 
  • browser type and browser language 
  • device type 
  • advertising IDs associated with your device (such as Apple’s Identifier for Advertising (IDFA) or Android’s Advertising ID (AAID)) 
  • date and time you use our Online Services
  • Uniform Resource Locators, or URLs (i.e., website addresses) visited prior to arriving and after leaving our Online Services 
  • activity on our Online Services and referring websites or applications 
  • data collected from cookies or other similar technologies***

Commercial and financial information, such as:

  • tax identification number*
  • bank account number and details*
  • financial account number*
  • credit card information*
  • creditors and credit history including payment history, balances, number and types of accounts*
  • bank statements*

Professional and educational information, such as:

  • job title or position
  • employer
  • salary or income
  • working location
  • business email address

Deidentified Data:

  • Deidentified data is data for which your individual personal characteristics have been removed such that you are not identified and the information is no longer considered Personal Data under data protection laws

Where do we get the data? 

  • you directly 
  • those authorized to provide personal data on your behalf such as your authorized representative
  • your devices 
  • third parties that provide access to information you make publicly available, such as social media
  • third parties that provide background screenings and income verification checks

Why do we process the data? (Purposes for the processing of Personal Data that may be considered sensitive are noted with a “*”)

  • to administer the Rental Services
  • to receive funding or loans in connection with the Rental Services
  • to comply with any obligations under our financing arrangements in connection with the Property
  • to communicate with you and respond to your requests
  • to identify and authenticate you*
  • to ensure we have up-to-date contact information
  • to detect security incidents*
  • to provide you with information related to the Property
  • to protect against malicious or illegal activity*
  • to improve our Online Services*
  • for short-term, transient use*
  • for administrative purposes*
  • to monitor and analyze trends, usage and activities in connection with our Online Services*
  • for quality assurance and to assist in training and development of our representatives*
  • to comply with legal and regulatory obligations*

Who receives and processes the data? (Parties that may receive Personal Data that may be considered sensitive are noted with a “*”)

  • Magnolia, our affiliates, and related companies 
  • third parties who assist us or provide us financing or loans, including lenders
  • third parties who assist with fraud prevention, detection and mitigation
  • third parties who assist with our information technology and security programs and our loss prevention programs
  • service providers, including our property manager, that assist us in providing the Rental Services**
  • Magnolia’s or our affiliates’ lawyers, auditors and consultants

Children

Magnolia does not knowingly collect, maintain, disclose, or otherwise process Personal Data from minors below the age of 18 without the permission of such minor’s parents or legal guardians.

 

**In limited circumstances, recipients may include, (1) in the event of a sale, assignment, merger, consolidation, corporate reorganization, or transfer, to the buyer, assignee, or transferee; and (2) government or regulatory officials, law enforcement, courts, public authorities, or others when permitted by this Notice or required by law.

 

***Please see the Cookies and Tracking Technologies section below for more information on how we use cookies and similar technologies. 

 

 


 

 

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Cookies and Tracking Technologies

Cookies and Other Activities 

To the extent permitted by applicable law, including in accordance with your consent where required by applicable law, we may collect Personal Data automatically though cookies and other technologies to provide functionality to our Online Services; to recognize you across devices when using our Online Services in each case where this is justified under applicable data protection law for our legitimate business purposes or with consent, where required. These legitimate business purposes include evaluating information about the use of our Online Services and identifying trends; developing or enhancing our Online Services; providing an experience tailored to you when you use our Online Services; and effecting certain security controls.

 

Opt-out of Sale, Sharing, Targeted Advertising, or Limit the Use of Sensitive Data

Certain of Magnolia’s practices may be considered the sharing of Personal Data under certain applicable laws. You may have the right to opt-out.  To exercise these rights, please see the Your Rights Regarding Your Personal Data section below.

 

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Third Parties

 

Service Providers

Service providers acting on our behalf must execute agreements requiring them to maintain confidentiality and to process Personal Data as necessary to perform their functions in a manner consistent with this Notice, other applicable privacy notices, and as explicitly permitted or required by applicable laws, rules, and regulations. 

 

Combination of Data with Data Received from Third Parties 

We may combine information we collect, including Personal Data, with Personal Data that we may obtain from third parties. 

 

Links to Other Websites

Our website may contain links to other websites, applications, products, or services that are not owned or operated by Magnolia, such as social media websites and applications like Facebook and Twitter. You should carefully review the privacy policies and practices of other websites, products, and services as we cannot control and are not responsible for privacy policies, notices, or practices of third-party websites, applications, products, and services.

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Your Rights Regarding Your Personal Data

 

Please note that in many circumstances, we cannot effectively do business with you without processing some Personal Data about you (e.g., your contact information). For example, when you contact us, we may require you to provide information to authenticate your identity to assist you with your request. If you are unable to provide this information, we may be unable to process your request. 

 

To the extent that the state in which you live has a data protection law that requires us to offer some or all of the following rights to you, we will provide the following rights to you based on your state’s law: 

 

  • To opt-out of sharing your Personal Data for cross-context behavioral advertising or, in other states, to opt-out of targeted advertising;
  • To request access to and a copy or representative summary of your Personal Data, including to provide your Personal Data directly to another organization, i.e., a right to data portability;
  • To request to know about the Personal Data we process about you or, in other states, to request to acknowledge our processing of your Personal Data; 
  • To request that we correct your Personal Data; 
  • To request that we delete your Personal Data;
  • To request a list of the categories of third parties to which your Personal Data is disclosed or, in other states, to request a list of specific third parties (other than natural persons) to which we have disclosed your Personal Data;
  • To request that we limit the processing of your Sensitive Personal Data;
  • To opt-out of processing of Sensitive Personal Data; 
  • To appeal the denial of a request; and 
  • To lodge a complaint with the data protection authority in your jurisdiction.

 

To learn if you have the other above rights in the state in which you live and to exercise any of these rights with respect to your Personal Data, please contact us at privacy@magnoliageorgetownapts.com.  We will not discriminate against you for exercising any of the rights described above, although we may not be able to continue to provide you Rental Services or it may otherwise affect the way we are able to interact with you.

 

We will make reasonable efforts to respond promptly to your requests in accordance with applicable laws.  We may, after receiving your request, require additional information from you to honor your request and verify your identity.  Please be aware that we may be unable to afford these rights to you under certain circumstances, such as if we are legally prevented from doing so. 

 

In the event you wish to make a complaint about how we process your Personal Data, please contact us at privacy@magnoliageorgetownapts.com, and we will handle your request as soon as possible.  Even if you make a complaint to us, you may always lodge a complaint with the relevant authority in your location.

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Safeguarding Information

 

Consistent with applicable laws and requirements, Magnolia has put in place physical, technical, and administrative safeguards designed to protect Personal Data from loss, misuse, alteration, theft, unauthorized access, and unauthorized disclosure consistent with legal obligations and industry practices.  However, as is the case with all websites, applications, products, and services, we unfortunately are not able to guarantee security for data collected through our Rental Services.  In addition, it is your responsibility to safeguard any passwords, ID numbers, or similar individual information associated with your use of the Rental Services. 

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How Long Your Personal Data Will Be Retained

 

We generally retain Personal Data for as long as needed for the specific business purpose or purposes for which it was collected or obtained, and as outlined in this Notice.  In some cases, we may be required to retain Personal Data for a longer period of time by law or for other necessary business purposes.  Whenever possible, we aim to de-identify the information or otherwise remove some or all information that may identify you from records that we may need to keep for periods beyond the specified retention period.  The criteria used to determine our retention periods include: (i) the length of time we have an ongoing relationship with you; (ii) whether there is a legal obligation to which we are subject that affects the Personal Data; and (iii) whether retention is determined to be necessary or advisable for Magnolia due to applicable statutes of limitations, litigation, or other legal or regulatory obligations.  Magnolia takes reasonable steps to dispose of Personal Data upon the expiration of retention periods taking into consideration these litigation, legal, or regulatory obligations.

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Changes to This Privacy Notice

 

We reserve the right to change this Notice from time to time.  We will alert you when changes have been made by indicating the date this Notice was last updated as the date the Notice became effective or as otherwise may be required by law.  It is recommended that you periodically revisit this Notice to learn of any changes. 

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Contact Us

 

If you have questions or comments about this Notice or about how your Personal Data is processed, please contact us by one of the methods below:

 

Email:  privacy@magnoliageorgetownapts.com

 

We will make reasonable efforts to respond promptly to your requests in accordance with applicable laws.  We may, after receiving your request, require additional information from you to honor your request and verify your identity. Please be aware that we may be unable to afford these rights to you under certain circumstances, such as if we are legally prevented from doing so.